Category: Communication
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What you say and how you say it are so important, particularly in written communications. We’ve dug into topics like audience-centered communication and writing for busy executives, and this post is a natural part of that conversation. Email has become the main form of communication, and as a result all of our inboxes suffer. We…
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Have you ever sent an email to one of your leaders that didn’t get the engagement you expected? Maybe several follow-up questions, missing the point of the email altogether, so much back and forth that you and the leader are both confused and concerned. You spent 20 minutes crafting what you thought was thorough correspondence.…
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Have you ever found yourself in a meeting that felt completely unnecessary? No agenda, everyone’s late, or it’s the same discussion you’ve had three times without making a single decision. Of course you have—that’s exactly why phrases like “death by meetings” and “this could have been an email” exist. During the pandemic, every interaction became…
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The Reality Check Here on The Perch we talk a lot about change and improvement and how vital it can be to help you achieve your potential and to fully support your mission. The thing about change is that it can be hard to implement and even harder to maintain. We are not all in…
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It’s Monday morning and your to-do list is as long as your arm. You’re settling into a Zoom meeting, but your eyes keep drifting to the email notifications pinging in the corner of your screen. Your teen just texted about needing lunch money. That “urgent” Slack message from Friday is still nagging at you. I’m…
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We’ve all been there—crafting what we think is the perfect email, only to get a confused response (or worse, no response at all). The culprit? We’re writing for ourselves, not our readers. After 25+ years of watching communication breakdowns derail projects and relationships, I’ve learned that audience-centered communication starts with the most powerful question you…