Category: Communication
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The Reality Check Here on The Perch we talk a lot about change and improvement and how vital it can be to help you achieve your potential and to fully support your mission. The thing about change is that it can be hard to implement and even harder to maintain. We are not all in…
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It’s Monday morning and your to-do list is as long as your arm. You’re settling into a Zoom meeting, but your eyes keep drifting to the email notifications pinging in the corner of your screen. Your teen just texted about needing lunch money. That “urgent” Slack message from Friday is still nagging at you. I’m…
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We’ve all been there—crafting what we think is the perfect email, only to get a confused response (or worse, no response at all). The culprit? We’re writing for ourselves, not our readers. After 25+ years of watching communication breakdowns derail projects and relationships, I’ve learned that audience-centered communication starts with the most powerful question you…